#FREETHEWATER

BRIEF:

Solve a world problem in a 6 second vine

 

SOLUTION:

The bottled water industry have brainwashed society into thinking tap water is dirty and unsafe for consumption. Studies have shown that tap water is cleaner than some leading bottled water brands. Our vines led to a campaign to show how silly and extortionate bottled water is to encourage people to fill up their own bottles with tap water. To do this, we created a new product, canned air, to show people that they are buying into the bottled water industry by paying for something that is essentially free.

 

TWIST THE TAP, NOT THE CAP

 

 

 

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