BRIEF:
Warn young people (16-24) of the dangers of binge drinking in order to prevent harm.

SOLUTION:
Drink Aware's aim is not to stop people from drinking but to make people aware of the amount they are drinking. For our target audience, the 'experience' of a night out is almost more important than the night itself. To target young people, we decided to focus on how drink affects sexual performance as a more realistic incentive to decrease the amount of alcohol consumed on a night out. No one wants to be the person that 'couldn't perform', the butt of the joke. This video is intended to be shared on the web (Youtube, vine and instagram).