Kinder wanted to target parents with young children and get them to see the value of Kinder Egg toys as a tool for the imagination and developmental learning. Teddy Talks: A partnership with TED Talks. A series of TED Talks hosted by children who discuss the benefits of imaginative play, sparked by Kinder Egg toys, a voice activated Alexa skill built for each toy launch that guides play and a series of social assets posted on TED's platforms.

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