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NATIONAL BURGER DAY
BRIEF:
Make McDonalds own National Burger Day
SOLUTION:
Get people to use Mcdonald's burgers as their greetings.
EXECUTION:
Make our own super cool National-Burger-Day-Greeting gifs and upload them to GIPHY using all relevant burger hashtags (#Burger #cheeseburger #burgerday #nationalburgerday etc) to hack all search terms. When people + brands search for an appropriate greeting, Mcdonalds will be up front and centre.
H A P P Y
N A T I O N A L
B U R G E R
D A Y
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