NATIONAL BURGER DAY

BRIEF:

Make McDonalds own National Burger Day

 

SOLUTION:

Get people to use Mcdonald's burgers as their greetings.

EXECUTION:

Make our own super cool National-Burger-Day-Greeting gifs and upload them to GIPHY using all relevant burger hashtags (#Burger #cheeseburger #burgerday #nationalburgerday etc) to hack all search terms. When people + brands search for an appropriate greeting, Mcdonalds will be up front and centre.

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H A P P Y

N A T I O N A L 

B U R G E R

D A Y