NATIONAL BURGER DAY
Make McDonalds own National Burger Day
Get people to use Mcdonald's burgers as their greetings.
Make our own super cool National-Burger-Day-Greeting gifs and upload them to GIPHY using all relevant burger hashtags (#Burger #cheeseburger #burgerday #nationalburgerday etc) to hack all search terms. When people + brands search for an appropriate greeting, Mcdonalds will be up front and centre.