M C D O N A L D 'S  I N S T A G R A M  L A U N C H

McDonald's asked us to launch their Instagram page and create the look and feel for their page going forward. 

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Since most McDonald's restaurants are open 24 hours a day, we used Instagram Stories to launch '24 Hours With McDonald's'; stories on the hour, every hour for 24 hours using real audience insights to show our audience what happens in McDonald's restaurants across the country over 24 hours.