As part of McDonald's UK social, we were tasked with creating their April Fools content for the third year in a row. We introduced McDonald's milkshake sauce pots through a product launch across our social channels and DOOH sites across the UK.

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Our prank sparked 326,181 reactions, comments and shares across social media – making McDonald’s a cultural talking point across national press. The campaign reached 7.2M people, with over 1.7M engagements, even managing to affect the Google search algorithm.