BRIEF:

Rescue Remedy is a herbal solution used to ease stress and anxiety. Advertise it.

 

SOLUTION:

Rescue Remedy genuinely tries to helps people overcome stressful situations by giving them facts to focus on. 

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EXECUTION:

Using location specific posters, Rescue Remedy targets some of the most stressful situations Londoners face everyday and gives people helpful tips and tricks that they can immediately use to make the situation easier.

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The yellow button from the poster becomes a beacon of support in other everyday situations which may induce anxiety. Businesses or establishments that are mindful of anxiety can choose to show stick a Rescue Remedy sticker in their window to show their support and encouragement.

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