BRIEF:

Create a Christmas stunt for Adidas 

 

SOLUTION:

Adidas' new slogan is "Adidas is all in'. Why not show how 'all in' Adidas is for Christmas?

Adidas will use sportsmen to create stunts that appear to be Christmas miracles to the public. Cyclists will be caught on speed cameras as santa. Runners will power snow machines in Carnaby Street. Footballers will deliver presents.
The stories will run in newspapers but will later be revealed to be Adidas through a 'making of' video.